• Applied Inspiration Mobile Slide 1

    Bringing Universities and
    Students together
    Widening Participation: Maximum
    Performance; Managed Risk

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  • Applied Inspiration Main Slide 1
    Bringing Universities and
    Students together
    Widening Participation: Maximum
    Performance; Managed Risk

Why does Widening Participation really matter now?

Widening Participation Icon Widening Participation Icon

A mathematical
impossibility

12% sector growth predicted vs. lowest recorded applicant rates since 2012.

2017 UCAS predictions indicate a shortfall of 30,000 applicants to full-time undergraduate education whilst the sector plans for over 12% recruitment growth by 2018-19. With new TEF ratings and a fiercely competitive market, some universities are going to fall short of their growth plans and some may face contraction.

Widening Participation Icon Widening Participation Icon

It's all about growth

Effective WP strategies can deliver value and growth.

Innovative and strategic WP initiatives could be better designed for growth. In 2017 alone, 3,000 POLAR Q1 applicants did not receive an offer.

It is estimated that leveraging WP activities could yield up to 30,000 new students from POLAR Quintiles 1 & 2 alone.

But existing Access Agreement activity is falling short. In 2015-16, across the sector, one quarter of high-level Access Agreement targets showed no progress and a concerning 60% of Activity Targets were not met or went backwards.

In short, there appears unrealised value in the system.

Widening Participation Icon Widening Participation Icon

New regulation

HERA and the new OfS will change the landscape for WP.

The Office for Students regulatory framework now sets the stage for a more rigorous approach to leadership, management and delivery of widening participation outcomes.

They require more rigorous and innovative approaches to performance analysis and performance achievement, focusing on trends, trajectories and benchmarking supported forecasts.

2017 UCAS predictions indicate a shortfall of 30,000 applicants to full-time undergraduate education whilst the sector plans for over 12% recruitment growth by 2018-19. With new TEF ratings and a fiercely competitive market, some universities are going to fall short of their growth plans and some may face contraction.

Innovative and strategic WP initiatives could be better designed for growth. In 2017 alone, 3,000 POLAR Q1 applicants did not receive an offer.

It is estimated that leveraging WP activities could yield up to 30,000 new students from POLAR Quintiles 1 & 2 alone.

But existing Access Agreement activity is falling short. In 2015-16, across the sector, one quarter of high-level Access Agreement targets showed no progress and a concerning 60% of Activity Targets were not met or went backwards.

In short, there appears unrealised value in the system.

The Office for Students regulatory framework now sets the stage for a more rigorous approach to leadership, management and delivery of widening participation outcomes.

They require more rigorous and innovative approaches to performance analysis and performance achievement, focusing on trends, trajectories and benchmarking supported forecasts.

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Critical questions for institutions:

Applied Inspiration	Question 1
Do you have the information and expertise to prepare your Access & Participation strategy to meet the OfS regulatory framework requirements?
Applied Inspiration	Question 2
Are you fully satisfied your institutional capacity and capability can deliver a high performing WP and recruitment agenda?
Applied Inspiration	Question 3
Have you benchmarked your WP strategy and operational performance across the value chain?
Applied Inspiration	Question 4
Is return on investment from WP across the student lifecycle a standing order item at Senior Executive level?
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Did you answer NO or NOT SURE to any of these questions?

It's time to take action.

You may be preparing for the new landscape but the risks and opportunities may be greater than you currently see. A review of the WP business case for your institution could create significant value.

Applied Inspiration's depth of expertise in strategic review, development and delivery of cross‑institution WP strategies means we can help you do this. Quickly.

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It starts with our preliminary assessment.

The WP Optimisation Assessment is specifically designed to assist providers meet their OfS regulatory obligations.

An assessment is made of each institution’s WP input and outcome performance data, including benchmarking to sector, peers and relevant groupings and trend analysis. This provides a unique perspective of performance taking a business case orientation. This provides the basis to inform further inquiry across the student lifecycle to consider relevant aspects of strategic alignment, effective programme design and efficient resource allocation and management focusing on Return on Investment.

Can Widening Participation work for you?

Want to know more? Give us a call on 07563 007132, email us at sean@appliedinspiration.co.uk or fill in your details below and we'll be happy to call you back.